Amazon has done the impossible: they have created The Everything Store. If you’re looking to buy something for yourself there’s a good chance that Amazon will have plenty of options to choose from, there will be customer feedback to help decide, and that you can get this product in 1-2 days. But what does that mean …
The most important elements of Amazon SEO: Tip #1 Read More »
You know the saying: “Life happens when you’re making other plans.” Well, that’s how I feel about businesses online. While many retailers, wholesalers, distributors, and basically any type of online merchant contemplate whether or not to pay attention to or even build out their website, something has been evolving and crystallizing over the past 5 …
Amazon suffers from one significant problem that affects many of the 1P Vendor Central Vendors we work with. Amazon’s inventory projections system is entirely based on algorithms and has no human influence. Amazon’s system bases its orders on recent sales velocity and overall demand for an item. But this brings up a major question. How …
Launching products on Seller Central for Vendors Read More »
Making Better Wholesale Margins from the Get-Go Being a vendor (through the Amazon Vendor Central program) has its major advantages. Better rates on advertising and access to giveaway programs like Amazon Vine, Subscribe and Save and other premium services. See more advantages here. But with often very little contact between you and Amazon, let alone a …
Setting Your Amazon PPC Budget We often get asked by clients what their Amazon PPC budget should be. The answer to that all depends on your overall sales goal. You should start by asking yourself; what is my overall Amazon sales goal? You can set that goal for any period you wish, next month, the …