The most important elements of Amazon SEO: Tip #1

Amazon has done the impossible: they have created The Everything Store.

If you’re looking to buy something for yourself there’s a good chance that Amazon will have plenty of options to choose from, there will be customer feedback to help decide, and that you can get this product in 1-2 days.

But what does that mean for you, the Amazon seller or vendor?

It means that customers are coming to Amazon to buy.

When you create an eCommerce website and optimize for Google search, you are competing with an entire internet’s worth of information: sites that are about information and content, not just sites to buy products. On Amazon, the customer comes to search and find the product they want to purchase. That is why the conversion rate is much higher on Amazon than on a standalone website.

This brings to the forefront one of the most important elements of an Amazon listing…

Keyword Optimization

Your keywords are the words and phrases in your content that let people find your site via search engines. Therefore. keywords are the heart and soul of your Amazon listing. They must both express your product’s value and relevance as well as optimize for search. The proper terms being implemented can prevent a customer from completely missing your listing.

An Example:

You are selling a yoga mat on Amazon. Of course, you are using the keyword “yoga mat” but have you considered that there are over a million searches a month for the keyword “fitness mat”? If you add that keyword to your listing, you are opening yourself up to a whole new customer base.

Make sure that you pay attention to the title, bullet points, description, and search terms (in the backend.) In all of these places, it is important to include keywords and there is no need to repeat the keywords in multiple places.

There are other factors that are important for SEO on Amazon which I will cover in upcoming posts. If you have any questions, feel free to email me at

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